Sony a7 IV Mirrorless Camera

33MP high-resolution full-frame sensor

• The full-frame 33MP1 Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p11.

BIONZ XR™ image processor for up to 8x2 processing speed

• The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x2 increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power.

Beautiful images with reduced noise

• Building on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).

Wide, 15-stop3 dynamic range

• Taking advantage of the camera's full dynamic range of 15 stops3, the Alpha7 IV uses image data from the sensor's 33-megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.

4K 60p11 recording, 4:2:2 10-bit recording

• The Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K11 oversampling. For highly detailed and rich 4K content.

7K oversampling for beautifully expressive, richly detailed images

• Thanks to the increased2 33MP1 resolution, the Alpha 7 IV oversamples 7K11 when recording full-frame 4K11 movies at up to 30p, resulting in high-resolution, highly detailed 4K11 for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.

Beautiful color expression made simple, with S-Cinetone™

• The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights.

Breathing Compensation14 for consistent angle of view when focusing

• For the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing14. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions.

Visualize depth of field with Focus Map16

• Answering requests from professional creators, the brand-new Focus Map16 feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time.

AF Assist17 for seamless transitions between AF and manual focus

• The AF Assist17 function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.

Fast Hybrid AF with improved speed, precision and tracking

• The Fast Hybrid AF system, combining 759 phase-detection AF points6 and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.

Sony's smart AI-based Real-time Tracking9

• The superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking9 features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird)10 with extremely high precision.

Improved Real-time Eye AF

• Keeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking9 to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

Pet photos made easy

• Fast, accurate focus for difficult animal shots10. By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track9 an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home.

Real-time Eye AF for birds10 for stills and movie

• The Real-time Eye AF function is now capable of detecting the eyes of birds10 and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking10 even for birds in flight, whose movement is hard to predict.

10-frame-per-second7 continuous shooting with massive buffer

• Both the mechanical and electronic shutters allow continuous shooting of 33MP1 RAW+JPEG still images at up to 10 fps7 with AF/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card)8.

Instantly turn your Alpha 7 IV into a live streaming web camera

• All it takes is a USB22 connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB27, select "Live Stream (USB Streaming)", and you're set.

Next-level image quality with 10-bit 4:2:2 recording

• Make in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.

All-Intra encoding

• All-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps12, capturing complex motion more accurately and allowing more efficient editing workflows.

S-Log for color matching with professional video equipment

• The Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops3 of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3.

5-axis optical image stabilization

• The Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps4 of shutter-speed compensation to maximize the performance of the camera's 33MP1 sensor.

Hand-held movie shooting with Active Mode*

• Active Mode30 uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility.

3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder

• The Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint.

Vari-angle touch LCD monitor for greater freedom when shooting

• The large, side-opening 3-inch 1.03-mega-dot1 touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots.

Reliable, robust engineering

• The Alpha 7 IV has improved dust and moisture resistance5 to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover2, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.

Sony 28-70mm f/3.5-5.6 OSS II Overview

Compact high-performance full-frame 28-70mm zoom

An ideal full-frame 28-70mm zoom for compact  bodies

• This small, light, full-frame zoom lens covers 28-70 mm with minimal change in lens length. One ED and three aspherical elements suppress aberration, while a circular aperture enhances bokeh. Optical image stabilization minimizes blur in low light and telephoto captures, and in-body Active Mode*1 is supported for enhanced stabilization. Dust and moisture resistance ensures reliability. *2

Compact high-performance full-frame 28-70 mm zoom

• This high-performance full-frame zoom lens covers a 28-70 mm range that is often the first choice for scenery, portraits, snapshots and much more. Despite an ideal range and superb optical performance, its largest diameter is 72.5 mm and overall length is 83 mm. With a weight of just 293 g (10.4 oz.), this remarkable lens is a compact, mobile choice for day-to-day shooting.

Bring out the best in the latest α bodies

• AF/AE tracking speed that can keep up with the 120-fps continuous burst capability of the α9 III, *3 the ability to precisely track and focus even while zooming, and other features take full advantage of the advanced capabilities of the latest α series bodies. And thanks to an effective dust and moisture resistant design this is a lens you can depend on in tough conditions. *2

A great choice for movies as well as stills

• Optical image stabilization that utilizes advanced algorithms achieves excellent stabilization for handheld shooting. Lens stabilization also works with in-body stabilization and Sony’s Active Mode to deliver reliable stabilization for movies. *1 The Breathing Compensation*4 feature provided in α series bodies is also supported, greatly reducing distracting angle of view shifts, and allowing smooth rack focusing.

Advanced optical design

• One extra-low dispersion glass element, three aspherical elements, and a rounded seven-blade diaphragm create beautiful images with reduced chromatic aberrations, improved clarity and color, and pleasing bokeh.